Marcazo - Official Never Underestimate A Man Who Loves Elton John T-Shirt
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This summer, the chic emerald green camper will hit the road to serve up a delicious array of elevated ballpark classics on city blocks from New York to Chicago. The menu includes everything from crinkle cut french fries to warm pretzels with mustard, caramel corn to, yes, a game-day style hotdog (albeit made with wagyu beef). Peckish patrons can wash it all down with fresh, homemade lemonade. On June 12, the airstream will park in front of the Polo Ralph Lauren outpost in Soho, before moving uptown to their flagship store on Madison Avenue on June 19. From there, it will head to the Midwest.
It’s both a fashionable—and fitting—extension for Ralph Lauren, a brand that embraces, and perhaps epitomizes, the idea of Americana. Baseball, after all, is considered our country’s national pastime, and when King George VI visited FDR at the White House, the president served him a hot dog as an example of quintessential American cuisine. As more and more fashion and lifestyle companies seek to embrace culinary concepts that embody the same creative ethos—from Carolina Herrera’s Angelina outpost to Gucci’s Osteria—the airstream is a physical vehicle of Ralph Lauren’s signature aesthetic, already well-honed through Ralph’s Coffee, Ralph’s in Paris, and their stores worldwide.“Animals are our equals”: That’s the message Stella McCartney wanted to convey through her pre-fall photoshoot and nature mockumentary, “Autumn,” premiering on Vogue on June 10th. Shot by Mert and Marcus, models are dressed in the collection wearing toy animal heads as they roam around London “rewilding” its streets, a testament to the fact that the brand has been leather and fur-free for 20 years. To put the impact of that commitment into context, the 1 million-plus vegan Falabella bags that have been sold since the style launched in fall 2009 would have needed the hides of 400,000 cows if they had been made of leather. Speaking from her home in the English countryside, McCartney joined us over Zoom to tell us how she is continuing to shrink her brand’s impact on the planet and why the future of fashion is fur-free.
What makes “Autumn” a particularly significant benchmark in the history of Stella McCartney, though, is that it’s the designer’s most sustainable collection yet; made using 80% eco-conscious materials—from the organic cotton of the patchwork trousers down to the beechwood soles of the shoes. Through the vibrant and sundry color story, McCartney says she wanted to create a sense of freshness and optimism, reflecting the time of year the collection is being released—spring—a season “filled with so much hope.” The athleticism introduced through the bumbags, skiwear-inspired dresses, and tracksuits, meanwhile, is intended to “encourage people outside and celebrate life.”
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